Is the “where” of travel becoming secondary to the “why”? ...Middle East

According to Hilton 2026 Trends Report, we’re entering a new era of travel: the rise of the “Whycation”. In a global survey of 14,000+ travelers, 56% cited “rest and recharge” as their primary motivation for 2026. This signals a shift that the “Checklist Traveler” is giving way to the “Intentional Traveler.”

Hence then, the article about is the where of travel becoming secondary to the why was published today ( Friday 23/01/2026 - 05:12 AM ) and is available on hospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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