ROCHESTER, N.Y. — As New Year’s Eve approaches, it’s a prime time for car buyers to snag a deal. Car dealerships are eager to meet sales quotas and clear out old inventory, making it an ideal time to purchase a vehicle.
A former car salesman with 40 years of experience shared insights on how to get the best deal. He emphasized the importance of preparation and suggested using artificial intelligence as a car purchasing partner.
“You have to realize that you buy a car maybe once every five or six years,” he said. “At the dealership, they might be selling 15 a day. So they’re much better at selling than you are as a buyer.”
AI can help level the playing field. The first step is to research vehicles within your budget. For instance, using ChatGPT, you can specify your preferences, such as reliability, and receive recommendations. When asked for a reliable SUV, ChatGPT provided a list of vehicles that with high reliability scores from trusted sources like Consumer Reports.
Once you’ve chosen a vehicle, AI can help find options within your price range. For example, asking ChatGPT to locate pre-owned Foresters under $35,000 yields a list of available options in seconds. AI can also compare the pros and cons of different vehicles currently for sale, considering factors like age and price.
Financing is another area where AI can assist. Contracts can have hidden costs, and AI tools can analyze them for red flags.
Ray Shefska, a YouTube star and owner of CarEdge, has developed an AI tool that shops and negotiates on behalf of buyers. “Those AI agents are really focused on the out-the-door price of the vehicle and cutting through all the crap,” Shefska said. “They are relentless because they are not emotional.”
In addition to CarEdge, there are various AI tools for car shopping, including ChatGPT, CarGPT, Copilot, and CarGuru, which launched an AI tool over the summer. Keep in mind that CarGuru’s tool is optimized to find cars in CarGuru’s marketplace. Shefska also advises having your financing ready before visiting a dealership. NerdWallet, LendingTree and
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