The Big 12 and NFL announced a partnership that will emphasize elevating the sport of football’s initiatives that include officiating, global marketing, technology and the game of flag football.
“This is about being football strong now and in the future,” said NFL executive vice president of football operations Troy Vincent in a Friday release. “We’re committed to working with the Big 12 to help develop world-class officials, data scientists, athletic trainers and coaches.
“Football is strong when we collaborate. Together we’re improving the student-athlete experience, expanding global opportunities, and investing in the long-term health of the sport.”
Atop the list of growing connective tissues: officiating.
The Big 12 said it will collaborate with NFL joint training and evaluation programs, where college officials can join NFL clinics and have access to “advanced accountability tools.” The NFL will look to the best Big 12 officials for opportunities at the pro level as well.
“The Big 12 has a strong pool of officiating talent, and this collaboration helps us build on that foundation,” said NFL senior vice president of officiating Perry Fewell. “Through shared learning, consistent standards, and modern training environments, we’re preparing the next generation of officials for the highest levels of the sport.”
The NFL and Big 12 will share technology and data-driven models for training as well.
Commissioner Brett Yormark has pushed the conference into international markets, and the Big 12 will continue that by getting more involved with the NFL’s “international identification camps” and developing flag football opportunities abroad and on its college campuses.
“We are thrilled to begin this groundbreaking partnership with the NFL,” Yormark said. “By aligning with the NFL to elevate Big 12 football and grow our brand, we will strengthen our game on the field and enhance our student-athlete experience. This collaboration, with our nation’s largest sports organization, also showcases that the Big 12 is truly a different league.”
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