Holiday shopping is about to get a little more exciting for anyone who loves soft fabrics, flattering silhouettes and budget-friendly athleisure that feels like it belongs in a boutique. A wildly popular fitness creator is behind one of the most talked-about seasonal launches this year, and it's officially at Target.
In its third collaboration with Target, Blogilates is expanding its affordable lifestyle and activewear line created by founder Cassey Ho. The collection officially launched on Nov. 22, online and in Target stores. This new drop follows two viral releases that sold out quickly.
Colors and fabrics follow a warm palette, and the materials lean into luxury.
Related: Target's $40 'Perfect Thanksgiving Dress' Is Flowy and Flattering
A Viral Creator With a Cult Following
View this post on InstagramFans still remember the TikTok moment that cemented the first drop as a cultural event. A video of Cassey spotting her pieces in store earned more than nine million views and was shared widely across fitness, fashion and lifestyle communities. In her statement about the latest launch, she says she is thrilled the holiday collection will once again be available for shoppers to touch, feel and try on at nearly every Target store.
Related: Kim Kardashian’s New Collaboration with Nike Aims to Redefine Activewear
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