But I would argue this fervor is misplaced. I would go so far as to say that IMAX is overrated.
IMAX’s popularity has been a boon for the box office and great for the movie industry, which has struggled to regain audiences after the COVID-19 pandemic. However, it’s also caused feelings of FOMO in those who aren’t able to secure tickets, or who don’t live near an IMAX theater (let alone the rare theater that can project IMAX 70mm). And many so-called IMAX theaters in the country are not actually true IMAX, meaning people paying extra for those screenings in “LieMAX” auditoriums aren’t even getting all the benefits of the format.
While seeing a movie in IMAX is undoubtedly a great experience, it’s not necessary to enjoy a movie—or to be a true cinephile. At the end of the day, you’ll still get all of the intended narrative and emotional impact in a “regular” theater, even if you aren’t getting the full IMAX screen ratio. A 2014 study by psychologists Andreas M. Baranowski and Heiko Hecht compared sizes of screens with regard to viewer immersion and found that, while larger screens were more immersive, when participants were asked to evaluate the movie they had just seen, the screen size did not affect their answer.
Despite all the jokes about “watching a movie as Christopher Nolan intended,” in a recent interview with 60 Minutes, the director said he didn’t mind people watching his movies on iPads. “I’m very much in favor of and in awe of the easy access that we have now to films, for people to be able to immerse themselves in film and film history,” Nolan said in the interview, drawing a comparison to his childhood spent learning about film through VHS tapes.
So, it doesn’t make you less of a cinephile if you can’t get to an IMAX screen (especially one that can show 70mm IMAX), or if you prefer to not view a movie in IMAX. For people with sensitivities to loud noises or bright lights, it may not be the best option.
At the end of the day, no matter what theater you choose to view a film in, as long as you’re having fun and actively engaging with the work, you’re doing it right.
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