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Holiday shopping is about to get a little more exciting for anyone who loves soft fabrics, flattering silhouettes and budget-friendly athleisure that feels like it belongs in a boutique. A wildly popular fitness creator is behind one of the most talked-about seasonal launches this year, and it's officially at Target.
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In its third collaboration with Target, Blogilates is expanding its affordable lifestyle and activewear line created by founder Cassey Ho. The collection officially launched on Nov. 22, online and in Target stores. This new drop follows two viral releases that sold out quickly.
This installment includes 17 silhouettes and 67 total pieces priced between $25 and $40. The size range spans XS to 3X, keeping the collection accessible to a broad audience. Fans will recognize returning favorites like the Ballerina Skort, Marshmallow Hoodie and the Travel Trouser Sweats, which vanished from shelves almost instantly last time. New styles that also enter the lineup are designed with a similar relaxed but elevated feel.
Colors and fabrics follow a warm palette, and the materials lean into luxury.
Related: Target's $40 'Perfect Thanksgiving Dress' Is Flowy and Flattering
A Viral Creator With a Cult Following
View this post on InstagramCassey Ho's influence is a major reason these Target launches consistently go viral. She built Blogilates in 2009 through YouTube, where her Pop Pilates workouts quickly gained traction for being upbeat, inclusive and approachable. Over the years, she expanded into Popflex apparel and fitness equipment, which is also carried at Target. Her design aesthetic is rooted in softness, movement and practicality, which translates naturally into these seasonal collections.
Fans still remember the TikTok moment that cemented the first drop as a cultural event. A video of Cassey spotting her pieces in store earned more than nine million views and was shared widely across fitness, fashion and lifestyle communities. In her statement about the latest launch, she says she is thrilled the holiday collection will once again be available for shoppers to touch, feel and try on at nearly every Target store.
With a blend of polished silhouettes, winter-ready fabrics and accessible price points, this new Blogilates drop is poised to become another viral hit for the holidays. Whether you are upgrading your workout wardrobe or gifting cozy essentials, these pieces offer a stylish way to stay comfortable during the busiest time of year.
Related: Kim Kardashian’s New Collaboration with Nike Aims to Redefine Activewear
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