The Social Gaming Leadership Alliance (SGLA) has recategorized online sweepstakes games amid controversy around the gaming sector.
A blog written by SGLA Managing Director Sean Ostrow has launched “Social Plus”, a new term for online sweepstakes games. The rebranding is a clear pushback to critiques of the sector coming from virtually all sides, ranging from state government in Minnesota to Google’s own terminology around such games.
Ostrow highlighted “responsible innovation, player protections and integrity in our growing sub-industry” in a definite response to criticisms of online sweepstakes games, after Minnesota Attorney General Keith Ellison branded sweepstakes casinos and similar sites as “unlawful gambling”.
“Let’s face it, ‘online social games with sweepstakes promotions’ is a mouthful,” wrote Ostrow. “Social Plus gives us a bite-sized term that can positively describe online social games with sweepstakes promotions in an understandable and easy-to-share way. Social games and entertainment are the core of what we do.
“But the ‘Plus’ is more than just the opportunity to win prizes, it’s the higher standard of consumer protection and player safety that SGLA partners hold themselves to.”
The rest of the blog post leans into the social aspects of the game, while also underlining every way that SGLA safeguard players, such as age restrictions and responsible gameplay features. Ostrow also takes thinly veiled aim at “those in adjacent industries who prefer to spread misinformation and outright falsehoods to further their own interests.
“SGLA partners have always put consumer protections first, and we remain committed to advocating for state regulatory and taxation frameworks that will benefit players, communities and the industry,” he added.
The obstacles faced by the SGLA and sweepstakes games
Gaming boards across the US are laying groundwork for how to further regulate sweepstakes casinos, including the aforementioned critiques in Minnesota and the biggest battle of all underway in California, with AB 831 moving gradually closer to shutting them down state-wide.
The SGLA is drawing a line in the sand with its new definition, hoping to highlight how it deems sweepstakes casino games as separate from more traditional gambling avenues.
ReadWrite has reached out to VGW, an SGLA member, for comment.
Featured image: Pexels
SGLA launches new term ‘Social Plus’ for online sweepstakes games amid policy pressure ReadWrite.
Hence then, the article about sgla launches new term social plus for online sweepstakes games amid policy pressure was published today ( ) and is available on read write ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( SGLA launches new term ‘Social Plus’ for online sweepstakes games amid policy pressure )
Also on site :