Ubisoft have reportedly offered a corporate spin on the backlash Assassin's Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as "a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message". The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn't too surprising, even if the fact they're not trying to pretend the controversy never happened is.
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