With millions of dollars in TV advertising, California's congressional redistricting battle has become an expensive debate, but will it translate into voter turnout?
The ads are seemingly everywhere. The Proposition 50 political fight has now led to more than $50 million spent on TV ads, according to AdImpact. That figure is approaching the levels seen in Proposition 22's campaign in 2020, which allows app-based companies like Uber and Lyft to classify drivers as independent contractors. Proposition 22 TV ad spending alone topped $66 million, according to AdAge.
"I don't know about that yet, but I see on the TV," Omari said.
Overall, the number of registered Democrats statewide is still nearly double that of registered Republicans and more than twice that of Independents.
"It's a one-issue ballot," Mitchell said. "And I expect that what you'll see is an electorate that has basically decided and it's just going to be a turnout game for the campaigns right now."
Mitchell says counties will start reporting their ballot return within the first 72 hours.
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