AI cuts acquisitions costs 19% amidst soaring media spend, according to Cendyn’s Hotel Digital Marketing Performance Index ...Middle East

Austin, Texas, USA – 16 September 2025: Cendyn, a global integrated hotel technology and services company, has found hotel customer acquisition costs (CAC) are down 19% year-on-year (YoY) as a result of utilizing AI in Google’s Performance Max for travel goals (PMTG).

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