SANTA BARBARA, Calif. (KEYT) - Rhiannon Potkey is more comfortable highlighting other people's accomplishments but this time the spotlight is deservingly on her.
The former Ventura County Star sports reporter was honored as part of the 11th class of Toyota Everyday Heroes at the 2026 espnW: Women + Sports Sumit in Ojai, California.
Toyota’s Everyday Heroes program recognizes individuals making a difference for women and girls in their local communities through sports.
Potkey created Goods4Greatness to ensure every child has access to the equipment they need to participate in sports. Based in Knoxville, Tennessee, the nonprofit purchases new sports equipment for low-income kids across the country, and partners with college programs to redistribute their new/used equipment to youth teams in need, helping eliminate financial barriers that prevent children from getting in the game.
Under Rhiannon’s leadership, Goods4Greatness has grown its reach nationwide through partnerships with schools, sports organizations and community groups, giving thousands of young athletes access to essential equipment. By alleviating a financial strain for families and putting sports gear into the hands of kids who need it most, the organization is creating more opportunities for youth to stay active, build confidence and experience the positive impact of sports.
Potkey was surprised with a grant in the amount of $25,000 and recognized on-stage by Tiffany Shido, general manager of brand at Toyota Motor North America, alongside espnW emcee and Toyota Ambassador Jess Sims.
"For a nonprofit like mine, this is a huge amount that will really help me be able to assist more kids," wrote a grateful Potkey in an email to KEYT Sports.
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