Loyalty Programs: Who’s Really Winning? ...Middle East

I have a love-hate relationship with loyalty programs. Actually, scratch that. Mostly hate. Having sat on the franchisee side of the table, I know first-hand that these programs don’t benefit the hotel. They don’t benefit the traveler either. They benefit the brand. Full stop.

Hence then, the article about loyalty programs who s really winning was published today ( Monday 15/09/2025 - 10:08 AM ) and is available on hospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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