A little news on the Chicago Cubs ticket front, via the Tribune: “Season tickets for Cubs games will go up between 5% and 8%, the team announced Thursday in its renewal letter to season ticket holders, with an average increase of 6%.”
Although single-game ticket pricing won’t be determined until early next year, you can generally bank on changes being similar there. When the team is good and competitive, and when the appetite for tickets is strong, prices climb year-over-year. Just the way the business works.
Attendance is up around 2.5% to this point from last season, and with the Cubs in playoff contention, you would generally expect that increase to stick the rest of the way, if not improve further.
As noted in the Bullets this morning, the Cubs are including an incentive to get folks to sign on for a three-year plan of tickets: All-Star Game access. Those folks will be able to get tickets to the various All-Star events at Wrigley Field in 2027, and also will have increases capped at 3% over the next two years.
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