The Grammy-winning country star is no stranger to branded partnerships, only announcing her latest Wrangler collection inspired by her "signature" style earlier this week. But this one is different.
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"This bottle of Barmen 1873 has my name written all over it–literally–and it's coming on the road with us," Wilson shared in an Aug. 12 statement. "My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025."
Barmen 1873 Bourbon, a 92-proof blend of hand-selected straight bourbons from Coors Whiskey Co., is proud to announce the launch of a limited-edition commemorative bottle in celebration of its partnership with GRAMMY award-winning country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour."This commemorative release captures the fire, energy, and soul of Lainey's Whirlwind World Tour," Susie McInerney, marketing lead for Barmen 1873 Bourbon, added. "It's a celebration of a shared American spirit—and something truly special for both music fans and whiskey drinkers."
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