Allan Freeman, Pioneering Movie Marketing Executive, Dies at 88 ...Middle East

Allan Freeman, a marketing executive who pioneered market research techniques to successfully release blockbuster films including “Superman,” “Star Wars” and “Rain Man,” died June 7. He was 88. With his innovative market research techniques, Freeman played an instrumental part in the release of Oscar winners including “Dances With Wolves” and “The Silence of the Lambs,” […]

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