Stop complaining – Evita’s publicity stunt is exactly what the West End needs ...Middle East

Her performance is recorded and beamed back inside to spectators, but there has been some disgruntled huffing from those who have stumped up a couple of hundred quid for tickets, who not unreasonably expected to see and hear this showstopper actually performed in front of them.

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Evita is, after all, all about a woman supreme at manipulating both the media and the masses, so what could be more apt than Zeigler betaking herself to a spot overlooking one of London’s most populous thoroughfares and broadcasting from there?

It will draw people in from all over and give rise to discussion, thus turning theatre into a (largely) positive news item, which is never a bad thing in these increasingly straitened times for the arts. And who knows, maybe a handful of those who glimpse this number outside will be tempted to buy tickets to watch the rest of the show inside the Palladium at a later date? Or perhaps they will simply be reminded of the incomparable thrill of live theatre and will seek out another spectacle at another venue. Either way, the only winner will be theatre – and I am always all for that result.

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