The iconic outline of Lake Tahoe adorns the uniforms and gear to be worn by nine major UC Davis sports once or twice a season: football, men's and women's basketball, baseball, softball, men's and women's soccer, volleyball and gymnastics.
UC DavisIt's all in good fun for UC Davis, now laying claim to the lake that's about 130 miles away from campus.
This stemmed from a new Adidas brand deal and multi-year extension with BSN Sports, where, for the first time, the athletics department had funding to launch alternative jerseys for their sports teams.
Some college sports fans closer to Tahoe are playfully calling foul.
The sentiment across the state line is -- why didn't the Wolf Pack think of that?
Murray says there might be a little jealousy bubbling up as UC Davis claims Tahoe.
The reaction that flooded social media after the uniform announcement was split.
Others on an X post called the branding a "big stretch" and several pointed out Davis isn't exactly close to Tahoe.
But if you ask UC Davis, Lake Tahoe is fair game.
UC DavisUC Davis is leaning into its year-round research on the lake through the UC Davis Tahoe Environmental Research Center, based in Tahoe City and Incline Village, which studies the lake and produces the annual Lake Tahoe clarity report, released Monday.
"Athletics likes to be competitive and we are joining the Mountain West, so we will be playing Nevada Reno all the time. It's fun to stir up some of that," said Shank.
"These two schools will be in the same conference pretty soon. They're gonna be recruiting some of the same athletes in the Sacramento Valley, Bay Area, northern Nevada. There's gonna be competition there," said Murray.
Merchandise sporting the new logo will be available for purchase at the Aggie Sideline Store online starting this summer.
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