With Mario in the background, San Francisco Mayor Daniel Lurie joined Dog Bowser, the company's North American president for the ribbon cutting at the store located at 331 Powell Street.
On the first floor, fans can find exclusive toys and merch of their favorite characters. Fans can also go downstairs to play new games along with the classics.
The opening of the Nintendo store is providing a boost to the area as several stores in and around Union Square have closed or announced plans to close.
Due to the anticipated large crowds, Nintendo said reservations would be required to enter the San Francisco store through Sunday and during the Memorial Day weekend.
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