The Today personality sat down with his colleagues on their morning broadcast this week to discuss the concerning trend of "what appears to be celebrity endorsements online."
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"Al, this sounds like you, it looks like you," his colleague Vicky Nguyen said seriously.
Tom Hanks previously issued warnings about fake content, as did Scarlett Johansson after her likeness was used in an anti-Kanye West video.
Next: Al Roker Makes Very Special Announcement on 'Today'
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