Swiss-Belhotel International Accelerates Digital Transformation with a Tech-Driven Ecosystem ...Middle East

Swiss-Belhotel International (SBI) is set to redefine its digital landscape in 2025, marking it as the ‘Year of Technological Enhancement.’ With a focus on optimising direct bookings and enhancing guest engagement, the group is making significant investments in the latest digital solutions, including an advanced booking engine, a new brand website, introducing Customer Relationship Management (CRM) system, enhanced digital marketing tools, and the launch of a dedicated mobile app for its loyalty program.

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