What Perplexity’s AI Shift Means for High-Consideration Hotel Bookings ...Middle East

Artificial intelligence (AI) is making significant strides in redefining how brands engage with customers. Perplexity, an emerging AI-powered search and answer engine, recently adopted a CPM (Cost Per Thousand Impressions) model, signaling a shift in how high-consideration industries like hospitality should think about marketing and attribution.

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