Amazon launches AI shopping assistant Rufus in the UK ...Middle East

Amazon has announced the UK launch of Rufus, a generative AI-powered conversational shopping assistant designed to revolutionise the online shopping experience. Rufus is now available in beta to a select group of UK customers on the Amazon mobile app, with plans for a wider rollout in the coming weeks. Leveraging Amazon’s vast product catalogue and […] The post Amazon launches AI shopping assistant Rufus in the UK appeared first on NY Times News Today.

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