Even the longest journeys have to come to an end, and that end has arrived for one iconic travel brand’s time in China. Lonely Planet, the well-known publisher of travel guides and related content, closed its Chinese office, halted all publication in China, and shuttered its Chinese social media accounts. The company announced the news via social media and a website post on June 26. “Although reluctant…we still have to regretfully inform you that due to the impact of the past epidemic and the company’s strategic adjustments, Lonely Planet has closed its Chinese office and stopped publishing business in China; all official social media accounts of Lonely Planet in China, including WeChat of
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