Streaming Bundles Lower Consumer Intent To Churn By 16%, New Study Finds ...Middle East

EXCLUSIVE: New consumer survey data from Magid supports the entertainment industry’s faith in bundles, particularly newer cross-company efforts like a forthcoming Disney+-Hulu-Max package. The research firm found that predictive rates of churn – the trade term for canceled subscriptions – was 16% lower due to the increased availability of bundle plans. Bundles also boosted customer […]

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