The crowded business of sweets has welcomed a new brand. It’s called HallPass, and it launched nationwide this week at Walmart and Walmart.com.
The confectionary brand unveiled three products on Sunday, August 30:
Peanut Cups Peanut Creme Crispy Wafers Chocolatey Candy PiecesIndeed, these offerings sound familiar to all the candy consumers out there — but HallPass’ schtick is that their classic options are just 70 calories and 1 gram of sugar per serving.
The company took to social media to introduce themselves and promote their health-conscious sweets. “Here today. Gone tomorrow. Don’t say we didn’t warn you,” reads the caption of HallPass’ Instagram post on Monday, August 31. See the carousel below.
View this post on InstagramFans have already weighed in via the post’s comments section. “LOVE THESE,” said one Instagram user, while another person commented, “Y’all should do an Oreo next, can’t wait to see where yall take epg.”
“Our ambition is to make HallPass the Coke Zero of candy,” Michael Tierney, co-founder of HallPass, said in a statement, per Monday’s news release. “People still love candy. They just don’t want to make the same tradeoffs to eat it. We built HallPass to deliver the taste and experience of classic candy for a fraction of the calories and sugar, without asking consumers to pay a premium for it. You don’t pay more for Coke Zero than classic Coke, but somehow all low sugar and low calorie candies charge a multiple of the national brands. That needed to change.”
Sweets Are Making Waves as the Spooky Season Nears
In other candy news, Reese’s is continuing to expand its horizons while Halloween fast approaches.
The Nitro Bar, a cult-favorite coffee shop with locations in Rhode Island, has teamed up with the beloved candy brand to offer a limited-time Reese’s Pumpkins PB Whip Latte. Find out more here.
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