EXCLUSIVE: Rakuten Launches Invite-only Membership Program for Luxury Shopping ...Middle East

Rakuten is looking to enhance its place in the luxury shopping arena and is launching a paid membership program for luxury shoppers this September. Called Rakuten+, the program will allow invite-only shoppers to earn 10 percent cash back from participating brands and retailers year-round. The program is meant to be a channel for luxury brands to speak directly to shoppers, and participating designer brands will be able to leverage the higher cash back offers to grow their audiences and inspire repeat purchases. Dana Marineau, chief marketing officer at Rakuten Rewards, said that as a company whose core audience is Millennial women, Rakuten recognizes the significant role that design

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