Billboard & Bud Light Launch Partnership, Announce Billboard Presents Bud Light Backyard Event ...Middle East

Bud Light and Billboard have partnered to help music fans who are 21 and older usher in the blazing days of summer with fresh country music and cold beer. The two brands will spearhead a two-day concert event, as well as talent-driven branded content running on Bud Light and Billboard platforms throughout 2024. The Bud Light Backyard partnership with Billboard kicks off during the annual CMA Fest in Nashville, Tenn., June 7 to 8 at Tin Roof Nashville. The Billboard Presents Bud Light Backyard lineup will include Dalton Dover, Corey Kent and Alana Springsteen on June 7 and LOCASH, George Birge and Dasha on June 8.

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