The Psychology Behind the Rise and Fall of Trends ...Middle East

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Cottagecore, mob wife, coastal cowgirl, coquette, glazed-doughnut nails, strawberry makeup. These are just a few of the viral aesthetics that have taken over social media throughout the last year. For the last few years, it seemed there was a new vibe being introduced every week. At first people loved it, but now, there's been a noticeable shift in the tides. Many who were excitedly riding the Trend Train have requested to get off at the next stop. So, what happened? Perhaps what felt like the impossible happened: we hit trend fatigue. The thing is, "trends," which are defined by Merriam Webster Dictionary as a "prevailing tendency or inclination," have been around forever. People often li

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