NASCAR is joining the race to beef up its presence in Hollywood as behind-the-scenes sports documentaries continue to gain traction. The auto-racing league has signed on with CAA for representation, and the alliance will bolster NASCAR Studios, a production arm established in 2022 to work with teams, sponsors, tracks and drives to develop an array of media projects. CAA will work with NASCAR Studios to develop strategic relationships across its existing IP in film, television, music, and podcasts, and grow the brand with diverse new talent NASCAR Studios produced the docuseries “NASCAR: Full Speed,” which debuted on Netflix in January, with Words + Pictures. The project is one of an
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