More than three decades into their career, the Wiggles continue to evolve and make history with No. 1 records, awards, arenas shows and more. Now, the beloved kids entertainers set another new mark, with the appointment of Luke O’Neill to the newly-created position of chief executive officer. The incoming CEO will be expected to lead the organization’s digital transformation and global expansion. Among his tasks, O’Neill will be expected to expand the Wiggles’ digital footprint, develop new products, grow the commercial operations of the business, and build greater distribution channels to reach larger audiences.
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