As consultants who are often brought on by hotel owners to represent their interests as asset managers, one of the first tasks we undertake to familiarize ourselves with the brand or property is to peruse the reviews and other feedback data. And we mean ‘peruse’ in its literal definition; we read through the entirety of TripAdvisor, OTA reviews and other survey channels, never settling for the aggregate metrics as presented. What we’re looking for in all this is, in a word, ‘significance’ or what’s truly meaningful for the guest.
Hence then, the article about how great survey design impacts hotel operations and long term hotel value was published today ( ) and is available onhospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
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