New Delhi: Viacom18 CEO Anil Jayaraj revealed that the 2023 edition of the Indian Premier League (IPL) garnered a record-breaking 449 million viewers overall, including 120 million connected TV consumers. He also added that artificial intelligence and digital technology will drive the future for sports broadcasting in India. “There is nothing of the scale of IPL anywhere in the world. The paid TV universe in this country is expected to be about 100 million so for us to pick 120 million users on connected TV was quite remarkable in year one. Technology is going to make a major change as far as the digital landscape goes.” “Digital is where the innovation seems to be happening, especially in
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