The constellation of a number of technologies, AI allows machines to learn, act, and sense like humans. It is because of its characteristic of enabling machines to learn from experiences and effectively carry out human-like tasks, it is becoming the favourite of businesses around the world. According to the report by Next Move Strategy Consulting, the market value of AI, in 2022, stood at USD 100 billion worldwide, which is expected to grow nearly twentyfold by 2030. This growth is fuelled by the giant businesses, that are utilizing AI not just in production or supply chain processes, but also in important processes related to marketing. With the advancements in technologies, AI is no
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