NBCUniversal Says Olympic Games Remain “The Great Aggregator Of Viewership”, With Paris Ad Revenue Ahead Of Tokyo Pace ...Middle East

NBCUniversal still considers the Olympic Games to be “the great aggregator of viewership,” in the words of top exec Dan Lovinger, and sees 2024 revenue for Paris on pace to exceed the tally of the 2020 Tokyo Games. Lovinger provided the outlook on Olympic ads during Advertising Week in New York, echoing recent public comments […]

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