Signed: Central Cee Pacts With Wasserman; El Alfa Strikes Eight-Figure Sound Royalties Deal ...Middle East

British rapper Central Cee (“Doja,” “Sprinter”) signed with Wasserman Music for global representation. His agents are Brent Smith, Lauren Marker, Tom Schroeder and Jesse Fayne. The deal follows the rapper’s signing to Columbia Records and Sony Music U.K. in June. Dominican rapper El Alfa (popularly known as “The King of Dembow”) signed an eight-figure deal with royalty-financing company Sound Royalties ahead of his forthcoming album, El Rey Del Dembow, as well as a multi-city tour slated for this fall. “This multi-million-dollar funding will be instrumental in continuing to build my legacy and cement my influence in th

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