This summer, as I interned in Chicago, I often walked down Michigan Ave., passing an H&M, Zara, and Levi’s routinely. Every couple of weeks, I noticed that the styles in the windows and the outfits toward the front of the store had been updated. As an avid TikTok user and fashion lover, I couldn’t help but notice the trendy summer styles displayed confidently in these fashion giants’ front windows were the same ones that decorate my TikTok’s “For You” page. The similarities between online trends, perpetuated especially by TikTok, and mainstream fashion production are no coincidence. TikTok’s massive influence on the fashion industry has been made possible by something unseemly: everyday
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