Online holiday sales should grow about 4% year-over-year, according to a new forecast from Salesforce. Salesforce data indicates 2023 online holiday sales (Nov. 1 – Dec. 31) will total $1.19 trillion, compared to $1.14 trillion Salesforce tracked during the 2022 holiday season. That figure represented 5% growth from 2021. Analysis of data from the Salesforce Shopping Index (which collects data from more than 1.5 billion consumers on retail sites using Salesforce’s Customer 360, including 24 of the top 30 U.S. online retailers), indicates 4% global and 1% U.S. year-over-year online sales growth across November and December 2023, reaching $1.19 trillion and $273 billion respectively. Accord
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