How an experiment to reduce dependency on OTAs drove direct bookings portfolio-wide ...Middle East

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, speaks to Sunish Sadasivan, Vice President of E-Commerce & Revenue Management at Chroma Hospitality, as he shares the story of how their hotel reduced their reliance on OTAs for a period of time. Sadasivan dives into the results of the experiment and offers a refreshing perspective on the importance of direct bookings.

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