Aya Mohamed hates the word ‘influencer.’ It’s the first label you might reach for when spotting her 30k+ Instagram followers, but for the Egyptian-born, Milan-raised creator, there’s something not quite fitting about the term. “I feel like the word ‘influencer’ has negative associations. When we say ‘influencer,’ we think of people who are superficial or shallow. I use ‘content creator’ or ‘creative producer’ because it’s the easiest way for people to understand what I do.” So what does Aya do? She’s a fashion blogger with a social and political conscience. She uses her platform, Milan Pyramid, to spotlight issues that are important to her and her community, having
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