With a flying start for the New Year, British Airways launched its bold new collection of progressive and inclusive uniforms in an effort to update its stiff corporate identity. The new uniform aims to represent "the very best of modern Britain'', which includes options for a “modern jumpsuit" or a tunic and hijab designed by British-Ghanaian fashion designer, Ozwald Boateng OBE. Boateng had shadowed airport staff in developing the new uniform and said one of his main aims for the airline staff was to create “something that inspired and empowered them, encouraged them to conduct their roles with pride and most importantly to ensure that they felt seen and heard.”
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