Households are struggling amid the unfolding recession in the country, the study shows Consumer confidence in the UK has remained at its lowest level in almost fifty years for eight months now, as households across the country grapple with the cost-of-living crisis, data shared on Friday by research group GfK shows. The monthly consumer confidence index rose to -42 in December from -44 last month and a record low of -49 recorded in September. The index, which dates back to 1974, reflects how people view their personal finances and wider economic outlook and it had never fallen below -40 until this May. The survey
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