‘Enchanted’ Marketplaces and Workspaces are on the Horizon ...Middle East

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‘Enchanted’ Marketplaces and Workspaces are on the Horizon
Pine and Gilmore's (1999) famous concept of the "experience economy" – introduced nearly 25 years ago – asserts that businesses intent on competition or differentiation must deliver "memorable events" for consumers because such favourable "experienc...

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