Video: Scary newspaper ad spend by govt amid falling circulation ...palestine

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Video: Scary newspaper ad spend by govt amid falling circulation
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https://www.samaa.tv/wp-content/uploads//usr/nfs/sestore3/samaa/vodstore/digital-library/2020/05/News-Paper-special-report-PKG-30-04.mp4 Advertisements and newspapers have a relationship that goes a long way back. According to a report, in the last year, the government spent Rs2.5 billion on ads in newspapers. This is just the federal government. Most provincial governments spend the same amount or even more. But are ads in newspapers relevant anymore? Are they helping the government reach out to its target audience? Is readership in the country the same as compared to what it was five years back? A survey by SAMAA T

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