If your idea of a perfectly styled bedroom involves romantic ruffles, pretty patterns, soft colors and just a touch of vintage charm, you might want to make a little room in your bedding collection. Simply Shabby Chic is bringing its signature dreamy aesthetic back to Target, and the collection is giving longtime fans plenty of reasons to celebrate.
Created by designer Rachel Ashwell, the brand has long been a favorite for anyone who loves the relaxed, romantic look of cottage interiors. Think feminine details, timeless florals, delicate trims and bedding that makes your room feel a little more like a charming countryside retreat. And while the collection has plenty of nostalgic appeal, its latest arrivals are giving the aesthetic a fresh seasonal update.
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The newest addition is just in time for the season. The Holiday Winter Scene Cotton Poplin Ruffle Trim Comforter Set is practically begging for a spot in a cozy Christmas bedroom.
Simply Shabby Chic Holiday Winter Scene Cotton Poplin Ruffle Trim Comforter, $70 at Target
Simply Shabby Chic Holiday Winter Scene Cotton Poplin Ruffle Trim ComforterTarget
Shop It!Available at Target for $70 in the Twin/Twin XL size, $80 for the full/queen and $90 for the king, the comforter features an adorable winter print that feels like something straight out of a storybook. We’re talking sweet little deer, wrapped presents and Christmas trees decorated with oversized bows. Rather than going with the traditional bold reds and greens, the design leans into softer pinks, blues and warm neutral shades, making it especially appealing for anyone who loves a pastel holiday moment.
And, of course, this wouldn’t be a Simply Shabby Chic design without a few pretty finishing touches. The comforter and coordinating pillow sham both feature ruffle trim, adding that extra bit of vintage charm. It makes you want to fluff your pillows, put on a festive movie and spend an unreasonable amount of time admiring your bedroom.
Related: Dollar Tree’s Cute $5 Holiday Coir Mats Are Giving Front Porches a Festive Makeover
Shoppers Are Loving This Pretty Ruffle Winter Bedding Set
Beyond its good looks, the set is made with 100% cotton poplin fabric and a polyester fill for a cozy feel. It has a 200-thread-count construction, is OEKO-TEX STANDARD 100 certified and can be machine-washed and tumble-dried.
Apparently, shoppers are already smitten. One five-star reviewer simply summed up their experience with, “SO Pretty! Love the comforter!” Another called the set “Absolutely gorgeous,” praising its soft material and beautiful print. One particularly enthusiastic shopper even loved the design so much that they purchased another pattern for their guest bedroom.
Whether you’re decorating a little one’s room, refreshing your guest bed or simply looking for an excuse to give your bedroom a festive makeover, this ruffled winter wonderland is making a pretty convincing case.
Related: Costco’s Adorable Snowman Dinnerware Set Is Bringing a Little Extra Magic to Holiday Tables
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