Saving journalism from Big Tech ...Qatar

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Saving journalism from Big Tech
It is easy to forget that for a long time – long before Google and Facebook went head-to-head with the Australian government last month – there wasn’t a proven business model for the Internet. That, after all, is why the dot-com bubble popped. But then Google and Facebook found a way to transform their biggest asset, user data, into a lucrative product: advertising that targets consumers with far more nuance and precision than traditional TV or print ads ever could. Much can be said about this type of micro-targeted advertising, its impact on society, and whether it should even be allowed. But one thing is clear: it has been wildly successful in commercial terms. Having captured almost al

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