Hilary Duff wears many hats these days. Why not toss in one more?
Reebok just welcomed the multi-platinum recording artist and actress, 38, as its newest brand ambassador.
Duff’s debut “Unfiltered & Unstoppable” campaign aims to celebrate confidence, individuality and everyday movement through Reebok’s active and lifestyle apparel and accessories.
The household brand took to social media this week to unveil its new pop-culture partnership.
“Unfiltered & Unstoppable. Artist. Actress. Entrepreneur. Icon. Welcome @hilaryduff to the Reebok family,” reads the Instagram post’s caption from Monday, August 31. See the carousel below.
View this post on InstagramFans have since flooded the post’s comments section to throw their support behind Duff and the partnership. “Nike should take notes, this is a true athletic woman in athletic wear!” wrote one Instagram user, while another person commented, “Love this partnership. Confidence, comfort, and making movement fit into a full life is the kind of fitness messaging more women need.”
“I’m excited to partner with Reebok, a brand that has always embraced originality and individuality,” Duff said in a statement, per Monday’s news release.. “To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day. Reebok shares that mindset, and I’m looking forward to what’s ahead for this partnership.”
Duff has joined an evidently growing community of Reebok ambassadors and creative partners like Karol G and Julian Edelman, helping shape the brand’s intended next chapter across sport, fashion and culture.
Remember Those T-Swift ‘Opalite’ Shoes?
Reebok made headlines earlier this summer when the kicks Taylor Swift wore in her famed “Opalite” music video were confirmed available on Amazon — and for 53% off. With over 1,700 five-star reviews, the Reebok Club C 85 Vintage Tennis Sneakers are evidently a shopper favorite.
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