The Board of Control for Cricket in India (BCCI) is still searching for a new title sponsor for the matches of the India National Cricket Team even more than two weeks after the bidding deadline ended. It is being said that the negotiations are underway at this stage.
The three-year title sponsorship deal with IDFC First Bank ended in August 2026. After that, the Board of Control for Cricket in India invited fresh bids and set August 13 as the deadline.
However, the first round of bidding has reportedly received no offers because the BCCI increased the minimum price by 15.5%. The new base price was set at ₹4.85 crore per match. Amid this, India’s WTC 2027 Final qualification scenario after Sri Lanka series.
As reported by Cricbuzz, the BCCI is still without the title sponsor for India’s matches. The report suggested that the world’s richest cricket body is in direct talks with several big companies, including Google Gemini, SBI Life, IDFC First Bank, and Spinny.
The report reads: "The BCCI is believed to be directly negotiating with the potential parties, including with brands like Google Gemini, SBI Life, IDFC First Bank and even Spinny."
However, the process is still in the negotiation stage. Interestingly, the BCCI has blocked several business categories from bidding for the title sponsorship. Tire, paint, and sports apparel companies can’t be part of the current sponsorship process.
Tyre, Paint and Sports brands blocked from bidding
The BCCI’s tender document clearly states that companies involved directly or indirectly in the manufacturing, selling, or distributing of tires, tubes, and flaps cannot submit bids. The same rule applies to businesses involved in athleisure wear, performance wear, sports merchandise, and sports equipment.
Companies involved in paints, waterproofing, and wallpapers are also not allowed to submit bids. The BCCI has taken this decision to protect their current sponsors, including Apollo Tyres, Asian Paints, and Adidas. Additionally, the ban remains on tobacco, liquor, fantasy gaming, and gambling companies.
These restrictions mean that the big companies like MRF, CEAT, Berger Paints, JSW Paints, Nike, Puma, and Decathlon cannot bid for the rights of India’s matches. Amid this, "No Excuse": Dodda Ganesh slams India for squandering winning position in Colombo.
BCCI Title Sponsorship Rules
Around 35 matches: The BCCI expects around 35 chargeable matches during the sponsorship period, but the final number can change.Which matches count: Only India men’s international matches in bilateral series or international events will be counted in this deal.Which don’t count: Domestic matches, ICC and ACC events, and India women’s international matches are excluded.Reserve price: The minimum bid is ₹4.85 crore per chargeable match.Who cannot bid: Individuals, unregistered entities, consortia, joint ventures, and joint bidders are not allowed.Financial condition: A company must have an average turnover of ₹100 crore or more over the last three years.Alternative qualification: A company can qualify with an average net worth of at least ₹100 crore over the last three years.Proof required: The financial figures must come from the bidder’s last three audited accounts.Hence then, the article about bcci still without india title sponsor weeks after deadline brands in talks was published today ( ) and is available on cricketaddictor ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
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