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If anyone can convince us that glasses deserve a spot in the outfit rotation, it’s JENNIE. Since becoming Ray-Ban’s ambassador in April 2026, the BLACKPINK star has fronted campaigns for several of the brand’s bestselling frames, and now she’s putting a personal spin on its iconic Aviator Optics.
Launching as part of Ray-Ban’s back-to-school campaign, the new style features ruby transition lenses — a nod to JENNIE’s 2025 solo album, Ruby — that automatically change from clear when indoors to tinted when outdoors.
AS SEEN ON JENNIE
Ray-Ban Aviator Optics
Customize Your Frames & Lenses
$210.00Buy Now at ray-banRay-Ban’s latest Aviator Optics pair the brand’s signature pilot shape and double-bridge metal frame with light-intelligent Transitions technology that adapts throughout the day.
I’m a huge fan of light-adapting transition lenses because they eliminate the need to carry glasses and sunglasses, which I need both, making them one of the most practical eyewear upgrades you can buy. Even better, they tap into the pilot-inspired glasses trend that’s been dominating for the last few years. Gone are the days of geek-chic, thick-framed, hipster spectacles. Now, it’s all about those double-bridged, thin-metal frames, which you can customize at Ray-Ban.
Shoppers can choose between Transitions “GEN S” lenses in ruby, which change from fully clear indoors to deep ruby shades outside, or Transitions Color Touch lenses in ruby washed, which maintain a subtle tint indoors before deepening in sunlight. The lenses react to UV exposure, automatically darkening outdoors, giving you all-day comfort without changing glasses. Frames start at $210, with additional costs depending on the lenses.
Available in arista gold, rose gold, gunmetal, silver, matte black and black on arista Lens color options include ruby, green G-15, amber, amethyst, brown, sapphire, emerald and gray Available with prescription lenses 100% UVA/UVB protection Clear lenses filter blue-violet light Virtual try-on Personalized engravingLooking for the transition lenses? Under the “Select Lenses” menu, choose either “Single Vision” or “Progressive,” then click “Send Prescription Later” rather than selecting “Nonprescriptive Lenses.”
ALSO FROM JENNIE
Ray-Ban Alix Bio-Based
New Sunglasses
$160.00Buy Now at ray-banThe Alix Bio-Based sunglasses bring a futuristic edge to JENNIE’s Ray-Ban collection.
Crafted from lightweight metal, the design features adjustable nosepads for a comfortable fit and a sleek, face-wrapping shape. Available in silver with dark lenses, silver with gray lenses, silver with yellow lenses and gunmetal with red lenses.
JENNIE'S '90S STYLE
Ray-Ban Daddy-O
2 Color Options
$147.00Buy Now at ray-banThese JENNIE-inspired sunglasses also have the option to add transition lenses for an additional cost.
With its sporty ’90s-inspired shape, rounded rectangular crystal lenses and bold detailing, the frame delivers a nostalgic look that still feels current, especially since JENNIE wears them. Designed with a high bridge and a petite fit, these sunglasses are available in polished black with G-15 green lenses or matte rubber black with green lenses.
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