Revlon announced the release of White Diamonds Icon from Elizabeth Taylor, a new perfume debuting 35 years after the original White Diamonds entered the market in 1991.
The launch expands the late actress’s signature fragrance line, which helped establish the modern celebrity perfume category. The new scent was developed by International Flavors & Fragrances (IFF) Global Master Perfumer Carlos Benaïm, who co-created the original 1991 formula alongside Taylor, and IFF Senior Perfumer Natasha Côté-Mouzannar.
"Elizabeth adored narcissus, a signature note in White Diamonds, so this time we chose precious jonquille absolute," Benaïm said in a statement. "The modern interplay between jonquille and orris is a pairing you rarely encounter. We then anchored the fragrance using oakmoss for depth, alongside caramel for a smooth, luxurious finish."
The top notes of the fragrance include wild strawberry (Fraise Des Bois), pear blossom, green mandarin, pink pepper, and the synthetic molecule Cristalfizz. The middle notes feature orange flower, orris, and jonquille absolute. The base relies on oakmoss, ambrain, ambergris, and caramel.
"We wanted to preserve the sparkle of her fragrances with Cristalfizz but modernized it with a touch of pink pepper for energy and edge," Côté-Mouzannar said.
A portion of sales from the product line will go to The Elizabeth Taylor AIDS Foundation (ETAF), an organization Taylor founded to provide care and support for people living with HIV and AIDS.
"Elizabeth herself directed that a portion of proceeds of any of her branded products support The Elizabeth Taylor AIDS Foundation," said Quinn Tivey, Taylor’s grandson, ETAF officer, and co-trustee of her estate.
The original White Diamonds remains one of the longest-running and highest-selling celebrity fragrance lines in retail history. The accompanying commercial went on to become a zeitgeist moment in pop culture. Revlon executives frame the new product as an attempt to reach current consumer demographics while maintaining the core brand.
"As stewards of her vision for fragrance, our role is not simply to preserve that legacy, but to thoughtfully evolve it for today's fragrance consumers," said Amber Garrison, president of Elizabeth Arden and Fragrances at Revlon.
White Diamonds Icon Eau de Parfum launches July 20, retailing at $43.99 for a 3.3 oz. bottle and $32.99 for a 1.7 oz. bottle. A companion Hair & Body Mist (8.0 oz.) will follow on August 31 for $11.99.
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