Record label GTS and Telemundo have entered a strategic alliance around Operación Triunfo Estados Unidos, the U.S. adaptation of the long-running Spanish music competition franchise, which premieres Tuesday (July 7) at 7 p.m. ET. Under the agreement, GTS will have a preferential right to sign artists emerging from the program and will also participate in the development of a potential concert tour.
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“It is a source of pride — and a responsibility — for GTS to take part in the first edition of Operación Triunfo Estados Unidos alongside Telemundo,” Narcís Rebollo, CEO and president of GTS, said in a statement. “This year also marks the 25th anniversary of the format’s creation, whose development I had the opportunity to be part of from the very beginning, both in management and on the record label side, together with its creators, José María Mainat, Toni Cruz and Joan Ramon Mainat, achieving historic results for television, the recording industry and artist management from Spain.”
He continued, “I am convinced that we will discover great new talent in this first U.S. edition, and we will devote all our effort and professionalism to making that possible once again.”
Javier Pons, chief content officer and head of Telemundo Studios, added: “We are thrilled to join forces with GTS on the first edition of Operación Triunfo in the United States. This alliance allows us not only to discover and train a new generation of Latino talent in the country, representative of diverse nationalities, but also to help drive their careers beyond the program, giving them real opportunities for artistic development and visibility in the music industry.”
The deal further strengthens GTS’ position in discovery, development and international projection of Latin talent, while giving Telemundo an industry partner to help extend the show’s impact beyond the screen.
The arrival of Operación Triunfo in the U.S. marks a new chapter for one of Spanish-language entertainment’s most influential music franchises. Since launching in Spain in 2001, the format has helped introduce artists including David Bisbal, David Bustamante, Pablo López, Amaia, Aitana, Lola Índigo, Juanjo Bona and Chiara Oliver.
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